Jordan Fry of Ballerina Baker - 012

Jordan Fry of Ballerina Baker - 012

Photo: Beau Pearson Photography

Photo: Beau Pearson Photography

When our guest on today's episode of Ballet to Business, Jordan Fry, revealed that one luxury wedding cake she had been working on took her 70 hours to complete in a week, my jaw was on the ground. 

Rebecca Rizzo Photograhics

Rebecca Rizzo Photograhics

Now the time it takes to create a stunning work of edible art also caught Jordan a bit off guard at the beginning. Once she became known as the ‘baker’ at Ballet West, where she currently dances, requests for wedding cakes started rolling in.

via Ballerina Baker

via Ballerina Baker

And as Jordan continued to get more and more requests, her husband, Adrian, couldn't help but notice she was pouring countless hours into baking and encouraged her to start adequately charging for her time. It was in that moment that they both decided Jordan needed to turn her hobby into a business. Thus Ballerina Baker was born!

in this episode, we discuss:

  • the rigors of the ‘ballet world’

  • auditioning for companies and the difficulty of securing a contract

  • detrimentally dancing to please the person at the front of the room

  • influence of an artistic director on the environment

  • the difference between being self taught vs. self motivated

  • learning how to say no for the right opportunity

  • how to adequately charge for your work, your art, and your time

  • planning for the future (both hopes and fears)

  • staying true to a brand identity

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Rachel Cossar of Choreography for Business -013

Rachel Cossar of Choreography for Business -013

Alexandra Newman of En Pointe Wines - 011

Alexandra Newman of En Pointe Wines - 011