Jordan Fry of Ballerina Baker - 012
When our guest on today's episode of Ballet to Business, Jordan Fry, revealed that one luxury wedding cake she had been working on took her 70 hours to complete in a week, my jaw was on the ground.
Now the time it takes to create a stunning work of edible art also caught Jordan a bit off guard at the beginning. Once she became known as the ‘baker’ at Ballet West, where she currently dances, requests for wedding cakes started rolling in.
And as Jordan continued to get more and more requests, her husband, Adrian, couldn't help but notice she was pouring countless hours into baking and encouraged her to start adequately charging for her time. It was in that moment that they both decided Jordan needed to turn her hobby into a business. Thus Ballerina Baker was born!
in this episode, we discuss:
the rigors of the ‘ballet world’
auditioning for companies and the difficulty of securing a contract
detrimentally dancing to please the person at the front of the room
influence of an artistic director on the environment
the difference between being self taught vs. self motivated
learning how to say no for the right opportunity
how to adequately charge for your work, your art, and your time
planning for the future (both hopes and fears)
staying true to a brand identity